Digipak Research

A Digipak is an piece of product that can be physical of an cd insert that allows the usage of the band to be promoted, within this it can show the general theme of the band and give an ore in-depth knowledge of the band itself through the use of the photography and editing alone. .

One Direction:

What is identidy is being created for the following artist:

• Through the use of the the open frame of the boy band on the front cover. They are lively 
• The use of the front title font showing an lively but sharp attension to them showing that everything can have a rough patch but they can get through it
• The use of the open shot frame shows the sense of freedom tbe band is iving that can reflect on there music 

Is the Genre apparent

• The style is shown through the costume preps as they are the type of clothing for a mainstream pop band 
• Open shot on the backcover with an light faded tone to show high lively colours.
• The Facial expression shows happyness what can relate to there bands. 
• By the use of the costume is a very clean cut, as there an type of role model.

The killers:

What  is identify is being created fro the following artists:

• Gives the band an unique style as the use of the black background however with the use of the goat in the bottom right gives it a twist and this can be related to the music genre of the band.
• Through the use of background as its been an outside of a trailer background, this can be used to give an rough edge to the band as it shows theres an different perspective to them comapred to other bands
• That the band members are tryign to be artistic through the use of the clothing and the style of the photography of the band members as they are all wearing similar clothing and the way that they arnt looking into the camera showing there chilled out etc.

Is the Genre Apparent:
Yes the genre is apparent to the audience through th euse of the style design implermented through the cover as they give and black and white filter to the overll images to show that is attracts to the older generation as it isnt al flashy to have full meaning compared to one direction.

Katy Perry:

What identidy is being created for the following artists:

• Through the use of the cd cover is it shown to giuve an multiple perspective of katy perry as she gives an soft porn look to the audicence that also appeals t  both female amnd males as it gives an multiple perspective audience for the band.
• With the use of Loki: using the dark side for the clouds but making katy perry stick out gives moremeaning and a focal points to her what can referr to the use of the genre.

Is the genre apparent:
The genre is apparent as the usage of the style as it give her an clear focal point including the use of her being a pop artist is cleary shown through the dress code and the general design of the cover through the use of the font and colours that are being implermented within the design